Privacy Policy


Last modified: July 25, 2016

Please read this Privacy Policy of blackriver Systems, Inc., a Delaware corporation (“blackriver” or “we”, “us”, or “our”), carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use the Site. By accessing or using the Site, you agree to this privacy policy. This policy may change from time to time. Your continued use of the Site after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates. Reference is made to the Terms and Conditions of blackriver (the “Terms and Conditions”), of which this Privacy Policy is a part. Capitalized terms used herein but not defined will have the meaning for such terms set forth in the Terms and Conditions.


When you register on the Site, we ask you to provide certain personal information. We also collect information during the course, or as a result, of your use of the Site. We use this information to help us provide you services on the Site, process orders, service your account, and respond to your inquiries. We may also use it to contact you with offers that we think are relevant to you, when there is a Site problem, customer service-related issues, and other matters that may arise.


We may disclose aggregated and/or de-identified information about our users. We do not share your personally-identifiable information with third parties without your consent, however, we may disclose personally-identifiable information that we collect or that you provide as described in this Privacy Policy:

To our subsidiaries and affiliates;

To contractors, service providers, and other third parties we use to support our business, each of whom may have their own policies with respect to privacy and personally-identifiable information, which policies may not be consistent with this Privacy Policy;

To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about users of the Site is among the assets transferred;

To fulfill the purposes for which you provide it;

For any other purposes disclosed by us when you provide the information;

With your consent;

To comply with any court order, law, or legal process, including to respond to any government or regulatory request;

To enforce or apply our Terms and Conditions and other agreements, including for billing and collection purposes; and

If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of blackriver, our customers, or others.

The Site provides an opportunity, among other things, for users to map routes; post images; mark and describe points of interest; “like,” rate or rank, and comment on Site content; traverse routes and record such traverse as part of the data associated with such routes; record the traverse of a geographic route that is not first recorded or generated as a route on the Site; and publish data, articles, and comments, all of which will become public and may include personally-identifiable information. We are not responsible for such disclosures you choose to make available in this manner, including in respect of personally-identifiable information.


If you no longer want to receive email communications from blackriver, you may unsubscribe by clicking the “Unsubscribe” link in our email.


The Site uses cookies to customize your experience and to gather information about users and use of the Site. A cookie is a small text file that a website transfers to your computer, making it possible for the Site to remember who you are, what is in your shopping cart, your login information, and what your preferences are, among other things. There are different types of cookies. A “session” cookie is erased from memory when a visitor’s browser closes. A “persistent” cookie expires based on a time set by the web server. Persistent cookies help websites identify specific visitors and their preferences when they return to a website.

Please note that disabling or blocking cookies may adversely affect your ability to use the Site or for us to deliver to you the optimum experience on the Site. If you wish to alter your cookie preferences, you must change your browser’s preferences. For optimal use, we recommend enabling cookies in your browser’s security settings.


We may also use web beacons, clear gifs, or other similar technologies (collectively “pixel tags”). A pixel tag is an electronic image, often a single pixel (1x1), that is ordinarily not visible and may be associated with cookies on the visitors’ storage drives. We may use pixel tags to track your use of the Site for advertising, marketing, or promotional purposes, and to determine whether you opened an email message from us. This information also enables us to customize the services we offer.


We monitor how you use the Site, including the search terms entered, pages visited, and documents viewed. If you’re a registered user, this information is stored with your registration information. It’s unique-number identifiable and is used, among other things, to enable us to provide you with a personalized experience on our website.

These data may also be used by blackriver, in the aggregate, to identify appropriate product offerings and subscription plans. Aggregated (not personally identifiable) forms of the data may also be used to help us target areas for future research and to identify new features and functions to develop for our website.


Advertisements that appear on the Site are supplied by our advertising partners. Information about your use of the Site and information you supply to the Site will be used to serve you ads. We share usage information with our advertising partners for this purpose. Our advertising partners who place ads on the Site may also use cookies, pixel tags, and other means to collect non-personally-identifiable information. When you click on an ad on the Site, you will leave the Site and be taken to a third-party website, our Privacy Policy will no longer apply, and you should read the privacy policy of the website to which you are taken.


We employ customary industry practices to protect any personal information you have provided through the Site. However, no method of transmitting or storing electronic data is completely secure, and therefore we cannot warrant or guarantee that such information will never be accessed or used by, or released to, unauthorized third parties or in a manner that is inconsistent with this policy.


To obtain more information about our privacy policy, email